Ad Buster

     One of the ads that has bothered me the most that I keep seeing is the anti drug add "Above the Influence". The ad shows a girl who has just done drugs and now appears to have no bones. The add compares marijuana to drugs like cocaine and heroin where I think it should be compared to alcohol and tobacco. The big debate about marijuana right now is whether to regulate it like alcohol and tobacco or not. I think that by putting some facts on the ad, rather than just implying something with a single image, I have increased the power of the ad. The word play with the original ad and the changes to the logo also give strength to the message. Originally, the ad tried to instill a fear of drugs using exaggerated imagery. My ad is more of an appeal to the rationality and health consciousness of people. Where the target audience has not changed from the general "young people", the type of young person that would be attracted by this ad is very different from the original. Instead of advocating avoiding all drugs, this add encourages them to take a look at the drugs that we already interact with and think about the implications to their health.